The Voucher Association Constitution
Revised by the EC October 2006
Mission Statement
The Voucher Association is the trade body that represents businesses that operate
in the Gift Voucher, Card and Stored Value Solutions Market (The Market).
Name
Its brand name and shortened title is The VA
Aims
- To represent the interests of the Market and its Members
- To promote the concept of Gift Voucher, Card and Stored Value Solutions
- To provide added value to Members and the Market
- To enhance the standing and raise the profile of relevant new and existing products
and services
- To maintain and promote communication between VA members
- To improve awareness of market and other new developments within the Gift Voucher,
Card and Stored Value Solutions Market
- To address consumer and legal issues relating to the Market
- To enhance members’ knowledge of issues relating to the production, distribution
and redemption of Gift Voucher, Card and Stored Value Solutions, and to establish
standards of best practice. (see Appendix 4, Code of Conduct)
- To provide consolidated Market data to full issuing members
- To promote the VA as the representative body in areas where the Association has an
interest
- To communicate the views and opinions of the VA to any relevant government department,
public authority or other body
- To co-operate with any other organised body or company in furtherance of the general
interests of the industry
- Provide education both internal and external
- Promote self regulation of the industry through best practice
- To maintain awareness of new opportunities that may affect the interests and/or business
of VA members and as appropriate, maximise any benefit for VA members.
Code of Ethics
The VA does not aim to influence individual member companies to adopt a majority
or general view in any aspect of business practice. The integrity of each member
company is a basic premise and remains the responsibility of each participating VA
member.
Membership
There will be 3 categories of Membership. Membership shall be conditional upon acceptance
of and adherence to the VA’s Code of Conduct (Appx 4) and this Constitution.
For the sake of the Association a voucher, gift card or stored value solutions is
defined as a “paper certificate” / “promissory note” or electronic equivalent.
Issuer Membership – also see Appendix 2
An Issuer Member of The VA will be selling a gift voucher, gift card or an electronic
voucher or code which can be exchanged for goods or services to the value presented
on the voucher or for a specific service as detailed on the voucher.
Issuer membership falls into two categories:
- Voucher Issuers and Redeemers – companies providing an in-house branded voucher scheme
redeemable only within their own organisation or trading group. These vouchers may
originate from either the corporate / incentive route or from their own retail sales.
This excludes voucher issuers whose vouchers are only redeemable for other branded
vouchers upon redemption at that member’s premises/sites
- Multi-Retail Voucher Issuers – Companies issuing and administering vouchers redeemable
at many retail outlets participating in the scheme.
Conditions of Issuer Membership
A condition of Issuer membership is that members will participate in a mechanism
to establish the market value and individual members’ shares of the market. This
will be included in the Issuer membership fee.
To achieve this, members will provide, in confidence, and within the time requested
by the appointed data agency, statistical data for aggregation and dissemination.
Members‘ data will be handled highly confidentially and only members will be able
to see their data. Overview data of the market will be available to all Issuing members.
The market research agency will be appointed by the Executive Committee. Its performance
will be reviewed at least bi-annually.
If a new member wishes to maintain the confidentiality of their data, they may delay
submitting data until another member also joins the Association. *
*Note. Members withdrawing from the scheme may potentially expose their data as it
is withdrawn from the historical records.
Service Membership - also see Appendix 2
A Service Member will be providing a support service to the issuers in the voucher,
gift cards and stored value market. This can be a security paper printer, a manufacturer
of gift cards or a provider of consultation or marketing services.
Service Membership is not open to companies or individuals whose business would be
classified as Issuing Membership through the nature of its operation. (e.g. a voucher
issuing operator could not join as a Service Member)
Social Membership - also see Appendix 3
Social Members of The VA will be working in the vouchers and gift card industry.
Membership can be as an individual or as a company, with one named individual.
Changes to the Constitution
Changes to this Constitution can be made only by the VA Executive and must be approved
by a 75% vote “for” any motion by EC Members present. 2 weeks notice of any general
meeting must be given if a change to the Constitution is being proposed. The Chair
can vote in this situation without regard to the votes already made.
Applications
Applications for membership will be reviewed and a decision made by majority decision
of the Executive committee.
Fees
Subscriptions will be payable on an annual basis and will be determined annually
by the Executive committee. Members joining during the year will be charged with
effect from the three month period in which they join, backdated to the start of
that quarter and subject to additional charges to meet agreed disbursements.
- There will be no facility for the refund of fees if a company chooses to leave the
association during the subscription year (Year runs July to June)
- Members wishing to leave the Association must give formal written notice one month
before the start of the Association’s subscription year (1st July), notice to take
effect for the forthcoming year
- Membership of the Voucher Association includes acceptance of the performance standards
attached as an appendix to this constitution (Appendix 4)
- Members who fail to comply with the code of practice, as set out in the performance
standards attached as an appendix to this constitution, may be ejected from the Association
subject to the decision of the Executive Committee
- A Member will be removed from the register of VA Members if he or the company becomes
insolvent, bankrupt or other extreme financial position. The decision will be made
by the EC. Use of the VA logo will be denied and the Membership will be advised of
the cancellation of Membership.
- The Executive Committee will ensure that proper accounting records are kept
- Annual subscriptions include the services of the Association’s secretariat - whose
role is outlined in the Terms and Conditions that form part of their contract with
the VA – attendance at all scheduled meetings and participation in certain VA projects
and activities. Social events may be chargeable and/or sponsored/subsidised
Role of The Executive Committee (EC)
The Executive Committee will be elected every two years by ballot of the Issuer and
Service membership. The EC comprise a Chair, Vice Chair and 5 committee members
(total 7). The EC may choose to introduce mid-term elections of up to half the EC
in July 2007 in order to preserve continuity of the EC.
All Issuer and Service members are eligible for election.
A procedure has been established for elections and is attached as an appendix (Appendix
2). Acceptance of the constitution will be considered to include acceptance of the
election procedure and all other appendices.
The Chair - the role of the Chair is to chair the EC and meetings of the full membership,
and act on behalf of the Association as agreed by the EC.
Chair cannot serve for more than two consecutive terms. The EC may not vote the
previous ex-Chair as Chair or Vice Chair in subsequent terms.
Vice Chair - the role of the Vice Chair is to deputise for the Chair.
The role of the EC is to direct the policy and operation of the Association. As
elected representatives of the full membership, the executive committee will have
full decision making powers based on a majority vote within the Committee. The
EC may delegate all operational activity and day to day financial control to a third
party company and this must be subject to a formal agreement. This company will
normally be known as the Secretariat and its Principal will be known as the Director
General of the VA (DG). The decision on the appointment of the DG shall be made by
the VA Executive Committee.
VA membership activity will be conducted utilising the VA bank account. Other financial
activities such as the operation of conferences, training and events will be conducted
through the VA trading company Voucher Promotional Services Limited (VPSL). VPSL
is wholly by the VA and its Executive Members sit as Directors on its Board.
The role of treasurer will be undertaken by the Chair and Vice Chair and executed
by the Secretariat.
The Executive Committee is authorised to delegate matters for consideration to working
parties or sub-committee* of the Association. All working parties must include an
Executive Committee member who will normally act as chair of that working party/sub-committee.
*Note. A working party is defined as a group of members working together on a specific
topic/ project requested by the Association.
Document Publication
All papers, policies and/or other recommendations prepared by working parties must
be submitted at least one week before an Executive Committee meeting by e-mail to
all EC members. If time does not permit this, it must be available at least 3 weeks
before a full meeting of the VA body and to have been tabled at the previous EC meeting.
Papers, policies etc. that have been approved by the EC must then be circulated to
the full VA membership by its secretariat at least one week before a full VA meeting.
At executive and full meetings, the Chair does not have a vote unless an absolute
majority cannot be reached by the meeting. Under these circumstances the chair has
the casting vote.
Representatives
Each member company (member) will be asked to appoint one person as its representative
to the VA.
Other staff from a valid member company may attend full VA meetings, but only one
representative may vote or stand in elections. Capacity of the meeting rooms may
affect total numbers being invited.
Prior notification of all members attending should be sent to the Secretariat one
week before the meeting.
Events and Projects
- Extra events or projects may be arranged which will require separate and additional
funding by participating members. Such events or projects may be organized using
the name and logo of the VA subject to the agreement of the Executive Committee.
- Each participant in any such event or project will pay an equal share of the costs
and will be required to provide a letter of intent confirming the participation of
their company. All participants will receive equal exposure in the event or project.
- Exposure at any such events or projects for non-participating members of the Association
will be determined by a majority of participating members.
- Events and projects will be arranged through VPSL.
- Members not attending will not bear any cost under normal circumstances
Competition
The Association will act in accordance with the Competition Act 1998, and any successive
Acts, and shall not act, or provide a forum for members to act, as a cartel or in
an anti-competitive manner.
The association will not aim to influence individual member companies to adopt a
majority or general view in any aspect of business practice. The integrity of each
member company is a basic premise and remains the responsibility of the members.
Appendix 1
Issuer Membership
An Issuer Member of The VA will be selling a gift voucher, gift card or an electronic
voucher or code which can be exchanged for goods or services to the value presented
on the voucher or for a specific service as detailed on the voucher.
BENEFITS OF ISSUER MEMBERSHIP TO THE VA
- Quarterly Market Data Report. An independent and fully confidential report, which
aggregates voucher sales and their electronic equivalents. Each member receives a
report that shows their sales against the market as a whole, allowing them to track
general market trends.
- Attend twice yearly member meetings, providing a networking opportunity and updates
of VA activity.
- Voting rights at meetings – One vote per Member.
- Eligible for election to the Executive Committee of The VA.
- Reduced rates for seminars and forums organised by The VA.
- Reduced rates for The VA training courses.
- Reduced rates for attending the calendar of social VA events.
- Profile on The VA web site including a link to your on-line selling facility.
- Forwarding of any appropriate B2B sales leads received at The VA office.
- Other commercial benefits including exhibition discounts such as Total Motivation
Show and CIPD.
- Help and advice on best practice.
- Free ½ hour consultation with Osborne Clarke, The VA’s appointed solicitors.
- Opportunity to discuss issues within the industry and network with other voucher
and gift card providers.
- Access to information about fraud in the industry.
- Information sharing about issues such as VAT on vouchers.
- Opportunity to be a part of the VA’s ongoing campaign to raise awareness of vouchers
as the best reward and incentive tool.
- Brand exposure at any VA sponsored events.
- A new Issuer Member can opt to withhold their sales figures for up to one full VA
year or part year if the Member joins mid year. (The charge for the market data will
not be made whilst this takes place)
The cost for membership is £2,850 per annum and our financial year runs July to June.
Members joining during the course of the financial year will be billed pro-rata from
the joining calendar quarter.
Appendix 2
Service Membership
A Service Member of The VA will be providing a support service to the issuers in
the voucher, gift card and stored value market. You may be a security paper printer,
a manufacturer of gift cards or a provider of consultation or marketing services.
BENEFITS OF SEVICE MEMBERSHIP TO THE VA
- Attend twice yearly member meetings, providing a networking opportunity and updates
of VA activity.
- Voting rights at meetings – One vote per Member.
- Eligible for election to the Executive Committee of The VA
- Reduced rates for seminars and forums organised by The VA
- Reduced rates for The VA training courses
- Reduced rates for attending the calendar of social VA events
- Profile on The VA website
- Forwarding of any appropriate B2B sales leads received at The VA office
- Other commercial benefits including exhibition discounts such as Total Motivation
Show and CIPD
- Help and advice on best practice
- Free ½ hour consultation with Osborne Clarke, The VA’s appointed solicitors
- Opportunity to discuss issues within the industry and network with other voucher
and gift card providers
- Access to information about fraud in the industry
- Information sharing about issues such as VAT on vouchers
- Opportunity to be a part of the VA’s ongoing campaign to raise awareness of vouchers
as the best reward and incentive tool
- Brand exposure at any VA sponsored events
The cost for membership is £2,000 per annum and our financial year runs July to June.
Members joining during the course of the financial year will be billed pro-rata from
the joining calendar quarter.
Appendix 3
Social Membership
A Social Member of The VA you will be an individual working in the vouchers and gift
card industry. You can join as an individual or as a company with one named individual.
BENEFITS OF SOCIAL MEMBERSHIP TO THE VA
- Reduced rates for seminars and forums organised by The VA
- Reduced rates for The VA training courses
- Reduced rates for attending the calendar of social VA events
- Information sharing about issues such as VAT on vouchers
- Opportunity to be a part of The VA ongoing campaign to raise awareness of vouchers
and gift cards as the best reward and incentive tool
The cost for membership is £1,000 per annum and our financial year runs July to June.
Members joining during the course of the financial year will be billed pro-rata from
the joining calendar quarter.
Appendix 4
The VA Code of Conduct
Introduction
The performance standards for The VA are set out below and form an appendix to The
VA constitution.
The VA was set up to provide voucher suppliers and associate organisations the chance
to participate on an equal basis to discuss and exchange views on concerns that are
of a general interest to the voucher industry.
Objectives
To establish a set of performance standards to which all members of The VA operate
in the best interests of both the voucher industry and its customers. To assure customers,
potential customers and suppliers that members of the VA operate to the highest standards
of professional conduct.
Security
Members of the VA should produce their vouchers whether in a paper or electronic
format using security features, including but not exclusively:
- Unique, watermarked paper
- Foil
- UV ink
- Numbering
- Embossing
- Holograms
- Secure transaction/payment
- Data encryption
- Secure servers/”Firewalls”
Delivery
The voucher supplier will use all resources available to them to deliver their vouchers
in a secure, timely fashion, whether this be by paper or electronic means.
Data Protection
All Voucher Association members will adhere to data protection law as set out in
the Data Protection Act 1998 and all subsequent revisions to this Act.
Membership and Identity
Each member of the VA is pre-vetted by the Executive Committee before joining and
checked for credit worthiness and reputation.
The status of a Member and the designation ‘Preferred Supplier to the Voucher Association’
is only given to those companies who are felt to be professional and reputable suppliers
to the voucher industry. (No moral or legal responsibility falls on the VA if the
supplier fails to meet their performance standards).
Use of the VA trademark on Members and other materials is only permitted with the
written permission of the VA, and approval received before going to press. Use of
the VA logo and other VA related Membership items shall not be permitted in the first
year of membership of new start up organisations.
New Start up operators or organisations may be required to provide sets of accounts
and other materials as a condition of being granted membership.
The decision on acceptance of membership shall rest with VA Executive Committee.
Appendix 5
Election Procedure for the Executive Committee of The VA
The election procedure for the Voucher Association Executive Committee is set out
below.
Eligibility
- Membership of the Voucher Association Executive Committee (VAEC) is open to any paid
up Issuer & Service member of the VA.
- Each member organisation must indicate in writing the named individual who is their
nominated representative eligible to vote and stand in VA elections. (Other staff
of a valid member company may attend VA meetings, etc., but may not vote or stand
in elections and attendance numbers may be subject to hall size capacity and practicalities).
- All paid up Issuer & Service members of the VA are entitled to vote in the election
of the VAEC.
- The Secretariat of the Association is responsible for determining the eligibility
of all nominees for election.
- Social Members have no voting rights.
Executive Committee (VA EC)
- The running of the VA is entrusted to the elected VA EC.
- Positions within the VA EC consist of:
- One Chair
- One Vice Chair
- Five Executive Committee Members
- Decisions are taken, if necessary, on a majority vote of committee members present
at a VA EC meeting. The chair does not vote, except in the absence of an absolute
majority when the Chair’s vote is casting. A majority is 51%. A minimum of 5 members
constitutes a valid quorum.
- The Secretariat shall attend all EC meetings as required.
Nominations for Election
- Prior to elections taking place, nominations will be sought for the 7 executive posts.
- Members are only able to nominate themselves and must do so in writing. 3rd party
nominations are not allowed.
- Nominations do not require the written (or otherwise) support of another member.
- All nominated Candidates will be invited to submit an “Election Statement” of no
more than 100 words with their nomination.
- If only 7 nominations are received for each of the posts the 7 Executive Committee
posts, (i.e. the elections are un-contested) then the ballot papers bear just one
name and the candidates will be automatically elected.
- The posts of Chair and Vice Chair will be members of the EC and will be elected by
the EC. If either post is non-contested, a simple majority will determine the winner.
Elections
- For all contested posts (see above). Ballot papers for the 7 EC posts will be prepared.
- Ballot papers, reflecting nominations, should be sent to all Issuer And Service members
one week after the close of nominations.
- “Election Statements” from all candidates will be circulated with the Ballot papers.
- Ballot papers will be returned 14 days following their dispatch.
- All voting, for each of the 7 vacancies will be “first past the post” (highest number
wins), indicated by a single cross.
- Each I & S member will have seven votes in total, one for each position.
- In the event of a tie for any post, a member of the VA, not contesting any election,
will toss a coin at a VA meeting in the presence of the candidates concerned.
- In the event of less than 7 members standing for and winning an election, the elected
committee (of any number) will have the power to co-opt fully paid up eligible members
onto the committee (with their consent).
- In the event of a member of the Executive Committee resigning, the next person in
line from the original election will fill their place, unless it was an uncontested
election in which case a by-election will be held to replace them.
- If the Chair or Vice Chair resigns a by-election takes place and the EC re-vote Chair
and Vice Chair.
Election Timetable
The election timetable will be as follows:
Stage Date Activity
1. Day 1 Elections announced
(timetable, election procedure and nomination paper circulated),
2 weeks later…
2. Day 14 Nominations close
(nominations must be received by this date),
1 week later….
4. Day 21 Ballot paper circulated,
2 weeks later….
5. Day 35 Ballot closes
(Ballot papers must be received by this date),
1 week later…
6. From Day 42 Election Announced (at AGM, by post,
email or quarterly meeting as appropriate)
(tied elections decided if required)